Homeowners that offer their house for sale in the current market are faced with many challenges, but selling a house can be a quick and effortless experience providing you have the right formula.
Here’s How to Sell a House Quickly and Effortlessly in Any Market:
How to Sell a House – Tip # 1: Sufficient Marketing Budget
Probably one of the major reasons for a house not selling is the fact that it’s not being advertised or worse yet, the budget allocated to advertising is insufficient in relation to the type of property that’s being sold. The two oldest rules of advertising are 1. You can’t sell a secret and 2. The size of the ad gives a perception of the value of the property.
How often do you see a two million dollar property advertised in the classifieds section of the paper? Never, or rarely ever. That’s because the million dollar buyers are looking at the larger ads to find their two million dollar property. And vice versa, you’ll rarely see a $400k property advertised as a full-page advertisement. So if you were a buyer looking for a house like yours for the price you’re asking, you need to ask yourself where those buyers will be looking for your ad and deliver it in the right place and in the right size. Get more info on house buying companies
How to Sell a House – Tip # 2: Targeted IMPACT Marketing
We’ve just talked about the fact that the size of an ad gives a perception of the value of a property. Apart from pricing the property at the correct market value, the single most important strategy to successfully selling a house is to market the house with IMPACT. That means firstly targeting the right buyer, whether that be a first house buyer, investor, family, young professional couple or an elderly couple. You know your house better than anyone so go through your house and think about the type of buyer that will most likely buy your house the target those people in all of your marketing.
The next step is to get your house noticed by as many of those buyers as possible. That means advertising as big as you can afford. You’ll often find that running three or four Big ads will be more effective that running ten or twelve small ads. It’s no different than going fishing with a rod & reel versus casting a net, the bigger the net the more fish you’ll catch.
Without a doubt the most effective way to sell a house quickly and effortlessly is to price the property at its correct market value. If you were a buyer (which you once were) would you have been prepared to pay above the market price for your house? Not likely. Sure some people will be prepared to pay a little more for a property that they really fall in love with but this is the exception rather than the rule.
Often the seller will spend the same amount on marketing the property for sale at a high price as they would if they were to just reduce the selling price to the realistic market value in the first place, and save all the heartache along the way. Ultimately the market determines the price of a property, if the house has been on the market for quite some time then it’s simply the market saying ‘For this property, we don’t think it’s worth that much’.